On Wednesday, Netflix announced that it no longer offers its Basic Plan to new or returning users in the United States and the United Kingdom. For US$9.99 a month, the Basic Plan excluded advertisements and permitted one stream in addition to downloads to a phone or tablet for offline viewing. If subscribers do not upgrade, downgrade, or cancel their Basic Plan subscription, they may continue to do so. The other options are still accessible.
The Basic Plan was discontinued by Netflix in Canada last month.
Other options are Standard with Ads for US$6.99/month, Standard without Ads for US$15.99/month, Supporting Two Streaming Devices and Download Targets, and Premium for US$19.99/month, Supporting Ultra HD for Four Devices at Once and Download for Six Devices.
Netflix Cracks Down on Password Sharing
Recently, Netflix expanded its new password-sharing guidelines to several additional markets, including the US. On February 5, Netflix introduced the new policy in Chile, Costa Rica, and Peru as test markets.
Later that month, the business added Canada, New Zealand, Spain, and Portugal to its new password-sharing policy. In each of these nations, there was an immediate “cancel reaction,” according to Netflix, but it was subsequently surpassed by former sharers opening new accounts or spending more to formally add new users to current accounts.
Before removing it and attributing it to an oversight, the corporation disclosed the policy on its United States FAQ page. According to the now-deleted policy FAQ page, any device connected to a single Netflix account must be connected to a single principal location, which the business would confirm by requiring logins to the same Wi-Fi connection every 31 days.
Secondary users from other regions will be prompted by Netflix to create their own accounts or additional accounts. Long-term travelers will be able to request a temporary code for hotel smart TVs, business laptops, and more in-transit devices for a period of seven days at a time. For an extra fee, subscribers can add up to two more users who don’t live in the account’s main location.
Anime News Network confirms the news on its official Twitter account:
Netflix Removes Cheapest Ad-Free Basic Plan in U․S., U․K. https://t.co/A3ogynqAJI
— Anime News Network (@AnimeNewsNet) July 19, 2023
Netflix Subscriber Numbers Reach 232.5 Million
In accordance with the new guidelines, the streaming service is also providing a profile transfer function that will let users move their watch histories and queues to different accounts.
According to the firm, 1.75 million more members joined Netflix in the first quarter of 2023, increasing the total number of users worldwide to 232.5 million. This makes Netflix the streaming service with the largest global subscriber base.
After 25 years, Netflix announced that it would discontinue its DVD rental service. The last DVD rentals will be sent out on September 29 of this year. The business launched in 1997 as an online DVD rental and sales service, but after a year it stopped operating. With its supplies arriving in recognizable red envelopes, Netflix then rose to prominence as a DVD rental service. In 2007, the company debuted its streaming service, which eventually eclipsed its rental offering.
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